A true collaboration between our Human Resources and Global Sales & Marketing Services departments, our initial brainstorming required us to step back and look at the bigger picture: what do we want someone — be it a recent graduate or intern, experienced professional, craft worker, international prospect, or military veteran —to learn when they arrive at our site? We put on the hat of each of those personas and wrote to their wants and needs. Under the guidance of our website developer, emagine, we challenged ourselves through open ended questions like:
- ‘What does a day in the life at Gilbane looks like?’ If I come to work, what’s that going to feel like, what kind of community will I have in the office, what is the overall vibe?
- ‘What is special about Gilbane?’
- ‘So what?’
With that, we soon established our theme: World-class people… Building remarkable communities. With its emphasis on people first, we built the site around our people to tell their stories. We built the site architecture with fewer, more impactful menu options, like: Family First, Helping You Live Well, Building World-Class Facilities, Our Culture, and Serving the Community — with safety entwined throughout—that are all aspects of life at Gilbane that uniquely make us a great place to work.
The theme is flexible enough to include our structured programs such as career development and benefits, but also intangibles like sustainability and community service. Woven throughout the site are examples of the types of communities we are building: innovation hubs, universities, schools, hospitals – structures whose function gives employees meaning and purpose. People come to Gilbane not just for a job, but to give back and be part of the greater good.
A section we are especially proud of is called Remarkable Moments, in which we highlight stories of employees making an impact in our communities. For example, we feature the construction of a memorial for the station club fire in Rhode Island a few years ago, and we will be adding a story about transferring dorms into sickbeds during COVID-19.
Some key guidelines to consider as you rebuild your career page include:
- Use of multi-media, including video
- People and client focused storytelling through testimonials and career spotlights
- Mobile friendly
- Featured quotes to break up the page
- Consistent design elements
Never stagnant, we will look to include new and original content frequently to keep the site fresh. We are proud of how the site reflects our amazing culture. Please take a few minutes to see the people who shared their stories. And then search our job postings: maybe your story might be the next one we feature.
Our next Gilbane Ink blog will be published on Thursday, September 17th focusing on Mental Health Awareness as part of National Construction Safety Week held September 14-18, 2020.
We are excited to giveaway some Gilbane Safety Week shirts and Gilbane Cares tumblers be one of the first 20 people who comment on this blog by September 18 and let us know the section in our new Careers microsite that has caught your attention and why.
12 Replies to “Leveraging Your Careers Website to Bring your Company Culture to Life”
Raghuvaran Chakkravarthy
I really love the new careers website especially the life@Gilbane section it shows our diverse & people-first culture, what we do, who we are, and how we are helping our community to build a better and safer future. Building more than buildings.
Kristine Johnson
The header – “World Class People… Building Remarkable Communities” – caught my eye first. It’s a terrific message to highlight our inclusion and our commitment to the communities where we build. The vibe of the new Careers page is fresh and full of energy. Excellent revamp and update job – thank you!
Brittany Galko
My favorite section of the new careers website has to be the Interns & Recent Graduates page! This page truly highlights all of the opportunities young adults have throughout their college careers. The intern video on this page is truly unique and offers a deeper look into the true Gilbane internship experience, one like no other!This page also highlights upon the various programs and initiatives new hires have right off the bat. This includes the MCAP program and participation in employee ERGS to help recruit diverse talent. This is a great page for building our talent pipeline, and as a young adult I find it very appealing!
Rudaina Hussain-Tzimbal
life@Gilbane was a really great section to see added to the careers page. As one of our core values, caring means so much more these days and giving back to our communities when times are really tough. Gilbane has always put people first and a great opportunity to highlight all the ways that our teams are continuing to give back! A very nice addition!
Jay Laurel
It’s a great page especially on building careers and supporting the work/life balance of all the employees. Mostly nowadays employees need this.
Ronnie Hilario
The header with scrolling images is amazing – it immediately gives the viewer a “feel-good” vibe about our company – and what it values. I also like the International Opportunites sub-section under Build your career section because it features, not only our international projects – but also the people behind it and the initiatives we are taking to reach the community.
Aladin B. Cabaltican
The new website is really satisfying. There are a lot of good information available at your fingertips. I must say that I really appreciated the benefits section as it gives every employee a warmth welcome and acceptance as a member of Gilbane family. And it also features different ways of motivating every family members to perform their lives in limiting and eliminating different stress levels and helps maintaining focus to be a healthy and productive employee and a responsible person in the community and society.Really great job.Kudos!
Steve Price
Love the new look Careers Website and the ease at which you can navigate it, not to mention the volumes of Pre-Employment information accessible from the one stop shop.
I found the International Opportunities section extremely interesting, reading about past and present projects and the Career Spotlight learning the background of Kristina, our Gilbane Family member.
The International Opportunities page heading quote “Strike New Ground” amplifies what true collaboration between departments and teams can achieve.
Jerico Boado
The section that caught my attention was the Interns & Recent Graduates section. I started my career with Gilbane as an intern while finishing school and I was glad to be a part of a team that taught me so much and encouraged me to ask many questions while also valuing my education.
I can relate to the section that mentions getting hands-on experience on real projects and working side by side with the client, contractors and design team. I learned a lot during my time as an intern and gained experience in safety, estimating, scheduling, engineering, superintending, etc. Although there is still a lot to learn!
Linh Truong
The UI for the new careers website is very user friendly! The International Opportunities section under the Build Your Career tab caught my attention. I’ve been interested in working internationally and this section definitely increases my interest in pursuing that idea. It really highlights the exciting projects around the world and the people behind it. It’s great to see Gilbane immersing in new culture and sharing values with different communities from around the globe.
Luis Arias
The section that caught my attention Helping You Live Well section in benefits. Helping You Live Well section caught my attention because it talks about the different aspects of living a well life from safety and occupational wellness to financial and mental health.
Stephen Duvel
I love the testimonial from Paul O’Connor and the theme “world class people building world class communities.”
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