Gilbane Building Company Names Karen Medeiros as Senior Vice President, Chief Marketing Officer
Providence, Rhode Island – November 6, 2019 – As part of its global growth strategy, Gilbane Building Company is pleased to announce the appointment of Karen Medeiros as senior vice president, chief marketing officer (CMO). In this newly-created role, Karen joins the executive management team and will lead the company’s global marketing, brand and communication strategies.
As CMO, Karen will be responsible for all aspects of Gilbane’s strategic marketing communications including brand strategy and positioning, innovative campaign development, distribution channel design, alliance marketing, and partnerships with teams across the company. In alignment with the firm’s Vision 2025 plan, Karen will provide enterprise-wide leadership and connectivity with sales, finance, human resources and operations to drive change with a direct link to business strategy and results. Her approach to marketing solutions has generated award-winning marketing campaigns and innovative digital strategies that inspire connectivity with clients, industry partners, employees and prospects across the marketplace.
“Karen is an accomplished leader and marketing visionary with a strong history of building innovative, brand marketing programs with a client-first mindset,” said Ryan Hutchins, executive vice president of Gilbane Building Company. “The new role of chief marketing officer ensures that our brand and key marketing initiatives for new services and geographies are an integral part of our company’s visionary growth.”
Throughout her nearly 20-year career with Gilbane, Karen has held leadership roles throughout the company, including vice president, senior director of client development for the Mid-Atlantic division, and most recently she served as vice president, global sales and marketing services, a shared services department. Her extensive experience has been instrumental in strategic plan implementation, developing the company’s sales and marketing organization, and team building throughout the company’s expanded geographic footprint. Karen is also a strong advocate for employee development and advancement. She serves as an executive leader for the company-wide women’s Employee Resource Group, empoWer, leads training and orientation sessions, and mentors emerging leaders.
Karen holds a BA in marketing from the University of Massachusetts at Dartmouth. She is a member of the Society of Professional Marketing Services and has served in several leadership roles in community organizations. She is a former board member for the UMass Dartmouth – Charlton College of Business Advisory Board, as well as the Somerset Federal Credit Union. Karen resides with her husband, John, in Somerset, Massachusetts and Center Barnstead, New Hampshire.
About Gilbane Building Company
Gilbane provides a full slate of construction and facilities-related services – from pre-construction planning and integrated consulting capabilities to comprehensive construction management, general contracting, design-build and facility management services – for clients across various markets. Founded in 1870 and still a privately held, family-owned company, Gilbane has more than 45 office locations worldwide. For more information, visit www.gilbaneco.com.